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"95% of decisions that a consumer makes is subconscious." - Ranjan Kumar, Founder & CEO, Entropik

Here is our interview with Ranjan Kumar, the founder & CEO of Entropik, a company that specializes in 'Emotion AI' - a suite of technologies that allow brands and creatives to truly guage the emotional response of consumers with the incorporation of brainwave mapping, facial coding & eye tracking.

NextBigWhat caught up with him for an extensive discussion on Entropik's product, the ethics of emotion tracking technology, where AI is headed and how their proprietary technologies are making an impact in various business verticals.

We, at NextBigWhat, are attempting to drive forward the conversation around Artificial Intelligence in India beyond headlines that scream for attention but don’t offer much, buzzwords that make your head buzz after a while, and countless utopian tales that vie for your eyes only to leave you with a scratching head and a lingering itch to actually get to the meat of the matter.

In this spirit, the #AIBoss series intends to educate, inform and elevate our readers understanding of the subject as well as the space.

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