Brian Hutchinson (Georgia-Pacific): AR in Retail - What Does the Shopper Want?

A talk from the Enterprise Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.

Brian Hutchinson (Georgia-Pacific): AR in Retail - What Does the Shopper Want?

Solution providers are innovating some crazy cool stuff in XR. Brands and retailers are almost ready to bite...but there is one hang-up. How can we make AR easy for the shopper...because after all - shopper will not download an app while they are shopping. This is a case study of how Georgia-Pacific worked with one of their clients and one of the solution providers to create a solution that overcomes the major shopper barrier.



Link to Slides:

Brian Hutchinson,Georgia-Pacific,Augmented Reality,Virtual Reality,AWE2019,Augmented World Expo,XR,AR,VR,MR,Spatial Computing,