Atari, SA (formerly Infogrames Entertainment, SA) is a French holding company headquartered in Paris. Its subsidiaries include Atari Interactive and Atari, Inc. Because of continuing pressures upon the company, and difficulty finding investors, it sought bankruptcy protection under French law in January 2013; its subsidiaries in the United States have sought Chapter 11 bankruptcy protection as well. All three subsidiaries have since exited bankruptcy, and are all going through a vigorous turnaround campaign. The founders wanted to christen the company Zboub Système (which can be approximately translated to Dick System in English), but were dissuaded by their legal counsel. According to Bonnell in a TV interview, they then used a mix-and-match computer program to suggest other names, one of which was Infogramme: a portmanteau of the French words informatique (information technology) and programme (a computer program). The final choice, Infogrames, was a slightly modified version of that suggestion. Source: Wikipedia
0 Comments