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Video Highlights:
00:08 You get only one chance to make a great first impression–and the job posting is often your very first contact with a potential employee. You need to represent the position, the responsibilities, the hiring process, and your company with the highest degree of accuracy and professionalism.
00:54 Make certain you have an actual vacancy to fill, as opposed to just fishing for potential future candidates.
01:03 Observe all relevant nondiscrimination and equal employment opportunity laws. For example, you generally can’t state that you want to hire a person of a specific gender or race.
01:14 Be realistic and honest. Don’t make promises you can’t keep–it will reflect badly on you and your company, and may wind up serving as the basis for a lawsuit.
01:43 1- Make your title talk. You have a tiny window of opportunity to keep someone’s attention when he or she is viewing 10, 20, 30 or more job postings–and a well-developed title will make you stand out from the crowd and draw potential candidates.
02:19 2- Showcase your brand. It’s essential to develop a company description and image that expresses who you are as an organization. This “brand” should also be featured in your job postings.
02:47 3- Detail the job description. Include an overview of responsibilities; requirements for the position such as skills and experience, education, or special certifications; and whether the position is full- or part-time and where it is located.
03:12 4- Offer clear directions on precisely how to apply for the job. Provide specific steps for applying to the job such as emailing a resume or calling a phone number.
03:34 Here’s a tip: if you’re interested in a person who pays special attention to detail, include special instructions within your job posting to copy and paste a specific line, such as “Attention to detail is a very important part of the job.” If the candidate includes this sentence when applying, you know they are paying attention to the details of the job posting.
03:56 5- Proofread. And then when you’ve done it, do it again. And then ask a colleague to take a look.
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