350.org was born into the digital age. Founded in 2008, the distributed organisation demonstrated again and again that it was at the cutting edge of using digital to quickly build powerful campaigns and mass mobilisations around the world. Even so, after a decade of growth 350.org found itself in technical debt, and with a more limited online reach than before. When Hanna Thomas was hired, she led a complete overhaul — new roles, new tools, and new systems.
In this dialogue, Hanna takes us behind the scenes of what she found when she arrived, what she learned after a year of guiding staff in 26 countries through a digital transformation, and why we must rethink our approach to digital if we aim to create social change that meets the speed and scale of today’s challenges.
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