To reach a breakthrough solution to any problem, it's necessary to first understand the underlying causes.
- Companies often jump right into workshopping solutions to a problem before they truly understand the underlying source and "pain points" of the issue.
- Deliberate Innovation CEO, Dan Seewald, advises companies to visualize and map out those unmet needs in order to discover a new path to a fresh solution. Only then should you move onto brainstorming and ideation techniques.
- These important steps allow for more meaningful experimentation, as well as greater opportunity for learning and breakthroughs.
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