There's no doubt that marketing can help drive growth for software companies. But what if instead of relying on hiring marketers to drive this growth, we could hire our *products* to help drive it? In this discussion, Blake shares his perspective as an active investor and/or Board Member in companies like Calendly, Expensify, and others to discuss this new trend of product-led growth. This INDUSTRY Interview live video Q&A chat is brought to you by Product Collective (productcollective.com), a community for product people and Organizers of INDUSTRY: The Product Conference (INDUSTRYconference.com) -- one of the top rated product management conferences, taking place each Fall in Cleveland, Ohio and each Spring in Dublin, Ireland.
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