Lead title vs. bottom tier | Tiers of Marketing in Publishing

How does marketing really work in traditional publishing? What is top tier marketing vs. bottom tier marketing? What are lead titles? Is it true some authors get no marketing at all?

I'm covering it all, from the very basics of marketing--what you can expect to get from ANY traditional publisher at a bare minimum--as well as what the top, middle, and bottom tiers of books get.

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