The sad truth is that many digital agency owners I know have no idea what they are paying themselves. When we work together to find out, it turns out to be a pittance. And by "pittance" I mean invariably its less than $50/hour. Often its less than $30/hour. Sometimes its less than $20/hour.
Do you know what an effective rate for a digital agency owner is? Do you know what your effective rate is? Are you tracking this to make sure it improves every year.
As a business owner - who is committed to building a business that is driving REAL business outcomes, this figure is critical. Watch the video to understand how it works.
Let us know in the comments what your effective rate is.
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