The global cosmetics industry is big business, worth over half a trillion dollars. And increasingly, more products are being targetted at men. In the UK, figures show 5% of males now wear makeup regularly and more are considering doing so. The trend is particularly strong among younger generations, leading to a boom in social media bloggers and celebrities. Nawied Jabarkhyl has been taking a closer look at the industry and some of the homegrown brands that are looking to tap in to the market.
More Men in the UK Are Wearing Makeup
The global cosmetics industry is big business, worth over half a trillion dollars. And increasingly, more products are being targetted at men. In the UK, figures show 5% of males now wear makeup regularly and more are considering doing so. The trend is particularly strong among younger generations, leading to a boom in social media bloggers and celebrities. Nawied Jabarkhyl has been taking a closer look at the industry and some of the homegrown brands that are looking to tap in to the market.
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