Satya Nadella To Marketers: Own Your Data, Your Ads, Your Tech and Your People.

ExpovistaTV was at the Retail's Big Show 2020, the annual convention of the National Retail Federation. Microsoft CEO Satya Nadella gave the opening keynote at the event. Nadella spoke in front of a full auditorium at the Javits Center in New York City. We did manage to enter the packed room and, though we didn’t have a front row seat, we were able to grab most of his presentation from one of the large displays. The quality is good enough to convey the message to retailers and to highlights the marketing trends for the near future: own your technology, own your advertising and, most of all, own your data as this is the key to succeed whether you sell online or in a physical store.

Footage and photos not featuring Mr. Nadella are from ExpovistaTV taken at NRF Show floor, from archive and from the companies mentioned in the presentation: Marks and Spencer, Home Depot, and Starbucks.
Produced by ExpovistaTV. January 2020

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