The Issue Is: Cycling’s Body Problem

Jenn Kriske, Founder & CEO of Machines for Freedom, talks motivation & change.
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“The idea that you have to get thin before you can even ride a bike because you have to wear ‘those’ clothes? This is a barrier for women doing the sport.”

Jenn Kriske, Machines for Freedom CEO & Founder, is proof positive that when the market is not serving you, you have to step up and do it yourself. In this episode of “The Issue Is” host Jen Kyle Whalen chats with Jenn to discuss what drives her and what she’s hoping to achieve with Machines for Freedom as the brand continues to champion representation across the board.

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