Creating your First Personalized Prospecting Video - For Sales Development Representatives

Following our last episode on success using video in prospecting and sales, in this episode we will talk about how you execute creating these personalized sales videos easily and at scale.

We welcome back Tyler Lessard (VP of Marketing) and Ellen Stafford (Director of Business Development) from Vidyard to talk about actually recording that first prospecting video, how you should approach your pitch, the lighting, the camera, and how you should act.

The best approach is to do a little research, preload any screens or links you plan on using and finally to just be yourself. Your first video will be awful, just like your first cold call but with practice, you can turn into a personalized video recording machine.

Vidyard offers a great tool that allows you to easily create these personalized videos, at scale, and send them off to your prospects and customers, all while capturing detailed analytics right within Salesforce. You can check them out here:

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