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How Does Website Security Affect Your SEO?
Over time, people have gotten smarter about the way they use the internet.
Like anything else, humanity's harnessing of the online world has followed a natural progression: when a new problem arises, solutions are tested until the right one is found.
It is then implemented, and people move on to a better place than where they were before.
Some people might think they can always tell if they're safe online. Just get a firewall, don't give out personal information to sketchy websites, use unique passwords; it's all been said before.
But computer hackers are out there. They are looking to harm websites and people and are much savvier than the average online user might expect.
Their skill is such that no one would even know their personal information was in danger until well after the fact.
As a digital marketer, website security is something you need to take seriously. This is not just because it's generally prudent, but because online security measures, or your lack of them, directly affect your SEO rankings.
If you have been optimizing a website's technical SEO and are now looking to move into the security aspect of that realm, know that doing so is relatively easy.
Let's look at a few ways that your website's security could be affecting your SEO.
1. HTTPS Is a Ranking Signal
Any digital marketer knows that a website has to earn its organic search rankings.
It's easy to get caught up in the mindset of figuring out what Google "wants" to see in a high-quality website, and to an extent, there is nothing wrong with that.
But your ultimate goal as an SEO is not to please Google, not really. It is to please users, to deliver what they want and need.
And while this always means presenting users with relevant, authoritative content, it
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